About Me
Professional Experience
Nathan Piper Photography & Marketing — Freelance Marketer, Writer & Photographer, 2016 – Present
Multi-dimensional marketer, writer, and photographer with diverse on-site and remote contracted content creation, marketing, and photography work experience.
++ Provided contracted content marketing work from 2018 to 2019 for Surf Office, a European-based facilitator of remote working retreats for startups and Fortune 500 companies alike. Produced creative and compelling digital content to increase customer engagement and growth across multiple platforms, as well as boost SEO and improve Surf Office’s brand storytelling. Developed a blog post series based on past Surf Office client experiences and their work in the remote-work, digital nomad age. Samples of my work include: Building a Thriving Remote-Based Community in the Digital Nomad Age and How This Software Company Fosters an Employee-Centric Culture of Connectedness.
Beyond Borders — Marketing & eCommerce Manager, 2022 – 2023
Led as Marketing and eCommerce Manager at Beyond Borders, a premier fair trade Haitian metal art import and wholesale company. Managed all Beyond Borders eCommerce systems and online retail and wholesale eCommerce platforms, including their development, maintenance, and active operations. Planned, led, and executed all Beyond Borders digital marketing campaigns and daily marketing operations.
++ Created email marketing campaigns and managed marketing automations through Klaviyo, sending highly engaging email marketing campaigns and company communications to Beyond Borders customers and subscribers. Produced dynamic on-brand product photo shoots and created high-quality product photography for all of Beyond Borders’ online retail and wholesale eCommerce platforms.
++ Managed and developed website and eCommerce systems through Shopify, as well as managed and maintained all additional Beyond Borders eCommerce platforms on wholesale and retail marketplaces such as Faire, Etsy, Wayfair, Tundra, RangeMe, and Abound. Planned and executed successful marketing strategies and sales campaigns on Faire which helped Beyond Borders produce record-breaking company eCommerce sales in the 3rd and 4th quarters of 2022.
++ Served in a key B2B trade show sales capacity, organizing trade show marketing efforts and conducting B2B sales for Beyond Borders at large national wholesale trade shows such as Atlanta Market at AmericasMart, Dallas Total Home & Gift Market, and Nashville Home Show.
Haiti Made — Marketing Manager & Lead Photographer, 2017 – 2023
Served as Marketing Manager and Lead Photographer at Haiti Made, a handmade leather goods store and social enterprise that seeks to empower Haitian artisans by providing sustainable and dignified employment. Managed and developed website and eCommerce systems through Shopify, as well as managed and produced content for social media platforms, including Facebook, Instagram, and Twitter. Additionally, managed and used email marketing platforms such as Mailchimp and Klaviyo to produce and send a wide range of highly engaging email campaigns and company communications to Haiti Made email subscribers.
++ Actively curated and communicated Haiti Made's mission and vision through strategic marketing campaigns, engaging content creation, and brand storytelling. Click here for samples of my brand photography for Haiti Made.
++ Led dynamic on-brand product photo shoots and produced high-quality digital content photography that boosted social media engagement, drove new customers to Haiti Made’s online retail store, and increased eCommerce sales. Click here for samples of my fashion photography for Haiti Made.
++ Delivered immediate impact upon beginning the position in 2017, increasing total sales revenues by 85% YOY, total online web traffic by 20% YOY, total orders by 15% YOY, and average order values by 75% YOY. Sales revenue growth totals played a considerable role in helping to expand the size of the Haiti Made team in Grand-Goave, Haiti, where the team saw an increase of 45+ new full-time and part-time employees in 2017.
++ Revamped digital marketing and eCommerce strategies that played a critical role in helping Haiti Made endure the COVID-19 pandemic and economic downturn. Led the social enterprise to make record-breaking eCommerce sales in 2020, increasing online retail store sales by 245% YOY despite all the challenges stemming from the pandemic.
++ Built and launched a completely new and redesigned website and online retail store for Haiti Made in 2021. Additionally, worked with the Haiti Made artisan team to overhaul the Haiti Made product line in 2021. Led the design and creation of over 40 new leather products and variants, as well as developed partnerships with brands such as Newly, Bridgewater Candle Company, and Singing Rooster Coffee to create several new collaborative special product releases.
++ Developed and grew wholesale sales at Haiti Made in 2022. Utilized eCommerce wholesale marketplaces such as Faire to grow Haiti Made’s wholesale customer base by 100% and grow wholesale sales by 265% YOY.
Public Consulting Group (PCG) — Business Analyst, 2014 – 2016
Served as a Business Analyst on large public sector consulting projects across the U.S. for state and local government agencies in Colorado, Connecticut, Indiana, Kentucky, Massachusetts, and Michigan respectively.
++ CT Bureau of Rehabilitative Services (BRS): Analyzed the BRS rate structure and the five core vocational rehabilitation services provided by the Community Rehabilitation providers. Created and distributed survey tools to capture key programmatic and fiscal information. Co-produced a detailed report for BRS, which included an in-depth analysis of survey data and a summary of key survey findings.
++ IN Family & Social Services Administration (FSSA): Provided project management services to FSSA for waiver transitions related to the state’s Home & Community-Based Services (HCBS) transition plan. Maintained FSSA’s compliance with the HCBS rule, as well as assisted FSSA with stakeholder communication and engagement.
++ KY Cabinet for Health & Family Services (CHFS): Aided CHFS' full-scale business process review of their Social Security Insurance Quarterly Title IV-E maintenance and administrative claim. Created new technical business processes for the claim, including redesigning entire databases, spreadsheets, and outputs with tools such as MS Access and Excel. Completed the critical Title IV-E calculations, quality control procedures, and analyses to produce accurate claims.
++ MI Department of Human Services (DHS): Provided project management services to the Michigan Department of Human Services (DHS) and the Michigan Child Welfare Partnership Council (CWPC). Facilitated and guided CWPC to develop a performance-based contracting model for all public and private child welfare providers in the state. Project management work included facilitating bi-weekly phone meetings, creating and distributing quarterly newsletters, and executing on-site event organization operations and record-taking at all CWPC conferences.
Alleviating Poverty Through Entrepreneurship (APTE) — Marketing Director, 2013 – 2014
Co-organizer and Marketing Director for APTE, a social entrepreneurship organization and event at the Ohio State University.
++ Spearheaded APTE's dynamic marketing efforts through a cross-media marketing approach that included social media, email, print, and web advertising.
++ Directed social media accounts on Facebook, Instagram, and Twitter, as well as managed email marketing through Mailchimp. Strategically managed a five-member APTE marketing team and delegated tasks through Trello. Created print articles, brochures, flyers, posters, and other promotional materials.
++ Served as the organization’s community outreach point and created numerous strategic partnerships within the greater Columbus, Ohio business community.
Contact Info
To contact me, please visit the contact page at the link below. Sí, tambien hablo Español!
Purchase Prints
To purchase physical prints, wall art, or other artwork featuring my photography, please visit my artwork shop at the link below:
